Overview
Twin Fish Creative led the brand refresh for The Green Goddess, a Northern Alberta-based botanical skincare brand, founded by herbalist Sarah Keates.
Sarah personally grows, harvests, and distills many of the botanicals on her Alberta acreage, transforming them into luxurious skincare products. She is the real deal — hands in the soil, deeply knowledgeable, and genuinely passionate about the healing power of plants.
Over the years, The Green Goddess had gone through several iterations of its logo. While beautifully designed, the most recent version presented challenges with consistency, flexibility, and legibility as the product line continued to expand.
Brand Identity
The opportunity was to refine the branding while making the typography and goddess emblem more adaptable across smaller formats, creating a more elevated and cohesive identity that more fully embodies the luxurious experience within every bottle. Working closely with the founder, we established an updated brand positioning and visual identity to emphasize the brand’s unique combination of herbalist expertise, botanical luxury, and small-batch craftsmanship.
Drawing inspiration from traditional apothecaries, grounded wisdom, botanical rituals, and nature-driven wellness, we developed a creative direction that feels refined while staying deeply connected to the earth — reflecting both the origins of the ingredients and the craft behind every formulation. To strengthen this positioning, we introduced the descriptor “Garden & Apothecary” within the typographic logo system, helping communicate the brand’s authentic story while reinforcing the expertise and craftsmanship behind the products.
As a business owner with so many ideas, it can sometimes feel overwhelming, so having Sherry guide me through the brand refresh process made everything feel so much easier. From discovery and mood boards through to the final concepts, I felt heard and supported every step of the way. I trust her creative instincts completely, and I’m so thrilled with the final result.
– Sarah Keates, Founder, The Green Goddess
Package Design System
The Green Goddess brand colour palette incorporates vibrant botanical-inspired accents used to distinguish scents and formulations, anchored by a rich deep brown inspired by healthy soil — symbolizing the brand’s connection to nature and plant-based healing.
Copper metallic detailing applied to the logo and goddess emblem was introduced as a subtle reference to the copper distiller used to extract many of the essential oils found within the formulations. Future plans include expanding the system with earthy green tones to create even greater flexibility across the growing product line.
The updated packaging design system creates stronger shelf presence while introducing greater visual interest and product differentiation, all while maintaining consistency and preserving the iconic goddess illustration customers already recognize and associate with the brand.
Results
The result of The Green Goddess refresh is a brand experience more aligned with what exists inside every bottle — luxurious, intentional, and deeply connected to the healing power of nature.
Sarah Keates, Founder, The Green Goddess:
“Working with Twin Fish Creative has been such an incredible experience. As a business owner with so many ideas, it can sometimes feel overwhelming, so having Sherry guide me through the brand refresh process made everything feel so much easier. From discovery and mood boards through to the final concepts, I felt heard and supported every step of the way. I trust her creative instincts completely, and I’m so thrilled with the final result.”
The refreshed identity and packaging system provides a stronger foundation for future growth, helping The Green Goddess stand apart in the increasingly competitive natural skincare and botanical wellness market while creating a more premium customer experience that better reflects the quality of the products themselves.
Explore The Green Goddess on Instagram.
Lifestyle imagery by Alicia Ross generously provided by the client. Product photography combines custom photography with AI-enhanced imagery.
