Overview
With over 20 years of experience in real estate marketing and five years of collaboration with the marketing team at Diverse Properties, a top local developer in the Fraser Valley, we are proud of the projects we have created together.
Sage in East Abbotsford is a collection of five condominium buildings featuring homes with retractable glass balconies, offering seamless indoor-outdoor living. Minutes away from Abbotsford’s Historic Downtown, locals enjoy a vibrant local scene of specialty stores, cozy coffee shops, and hip craft breweries.
Architecturally, natural elements inspire the exterior finishing of the buildings and make a statement with modern minimal architecture, warm natural colours and a distinct living wall. The Greenhouse, an indoor amenity, provides a hub for residents to connect, unwind, and thrive.
Brand Identity
Botanical themes and fresh air are reflected in the brand identity, colour palette, and supporting graphics to highlight the project’s unique features and amenities.
Our approach and vast experience with various digital, print and fabrication methods ensures the identity is effective across all touchpoints — from the smallest details in environments that convey quality to large display signage designed to attract attention and drive visitors to the website or sales centre.
Sales Brochure
In real estate, the printed brochure is a key touchpoint. While 3D renderings, image and the story highlight its features, the tactile experience also plays an important role. In this case, the soft, uncoated paper stock adds a sensory element, conveying a feeling that aligns with the essence of what you’re investing in — refined, accessible comfort. It’s a valuable takeaway, especially for presale projects.
As VP of Marketing & Sales at Diverse Properties, I’ve worked with a lot of creative partners—and Twin Fish Creative really stands out for their strategic approach and strong design execution. I’d confidently recommend your firm to any team looking for a creative partner who’s professional, collaborative, and genuinely great to work with from start to finish."
–P.L. Meindertsma, VP of Sales and Marketing, Principal, Diverse Properties
Signage Design
For this real estate project, Twin Fish designed a cohesive signage system which included billboard style signage at the future site of Sage, and a signage system that guided visitors from the street to the sales centre. Functional wayfinding — readability, and fabrication details that allowed for updated Now Selling and Sold messages.
Signage deliverables included:
- Large-format site signage and street-facing banners
- Directional signage to the sales centre
- Exterior sales centre graphics and window vinyl
- Sign specifications for fabrication (sizes, materials, finishes, mounting notes)
Environmental Design
Designing for environments and working closely with architects and interior designers is a particular joy for us at Twin Fish Creative. Reflecting on the architectural features, amenities, and interior design finishing, we approach the design of the space cohesively and collaboratively. A functional space so information is easily shared with potential buyers balanced with finishing details that relay the details of the development are part of story.
From dimensional displays to custom 3D logos and typography — along with carefully selected wall materials, paint colours, and display design — the result is a visually dynamic environment. The design not only enhances sales engagement but also immerses visitors in the project, creating a truly memorable experience.
Results
In real estate marketing, as P.L. Meindertsma, VP of Sales and Marketing and Principal of Diverse Properties, says, “It’s an art to take a developer’s vision for a community—before anything even exists—and create a project identity that attracts the right buyers.”
The branding of Sage and the investment in direction for the design of the sales centre made it easy for investors and buyers to see the value of the Sage development. Two of the five buildings sold out in a very short time which surpassed the client’s expectations.
P.L.’s kind words about the work we’ve done for Sage and other projects, like the Garrison Campus masterplan community, are truly appreciated by the Twin Fish team:
“As VP of Marketing & Sales at Diverse Properties, I’ve worked with a lot of creative partners—and Twin Fish Creative really stands out for their strategic approach and strong design execution. …A great example of your capabilities was the Garrison Campus master plan in Chilliwack, BC, which included a small commercial area, rental homes, townhomes, and three distinct multi-family buildings. Your team created a brand identity for the project that Diverse was genuinely excited about. The overall look and theme were consistent, but also flexible—so each phase could launch with its own distinct feel, which made our job easier at every stage of the marketing and sales cycle.
I’d confidently recommend your firm to any team looking for a creative partner who’s professional, collaborative, and genuinely great to work with from start to finish.”
Credit: Sales Centre imagery generously provided by the client.
